PROCESS before assessment

So far, 100 T-shirts have been sold. The news of the Charity Tee are all over the internet, fashion forums, and also about 30 have been sold through shops in London. Some are also shipped to countries like Germany, Singapore, Hong Kong, New York and Malaysia.

At the moment, I can say it has impacted the world, however how can I improve on this? Shall I make more? or build upon the campaign? The result amount I've raised was just over £500, which is something I'm really pleased about. Lets see how I can take this forward in the near future.

London METRO

While flicking through the Metro this morning, I saw the contacts info of the newsletter. It quickly got to me that why I haven't contacted any newspaper or bigger mediums yet. Therefore I emailed them straight away with the contents and info on the Charity. Again, is a long shot, but is worth trying anyway!

Fashion Bloggers

2009 was definitely a year for fashion bloggers. This recent article presents a Panel Discussion featuring some of the most well known bloggers around the globe. It is a really interesting read and although I didn't get a reply to the previous emails that were sent out to some of the bloggers, I feel I should keep trying to maybe more or even through bigger mediums.

More info here.

FEEDBACK: Progress of Project

Summary of Feedback:
- Remind the audience the cause clearly (a sentence or two about the charity)
- Advertise in more sources
- Maybe try in your face tactics
- More info on the tag
- Start a business Paypal account to make things easier?
- Put them on statues (Guerrilla Tactics)
- Show at events
- Get celebrities to sign it then auction it off
- Think of more 'What if?' scenarios
- Personalize?
- Talk to T-shirt company regarding cheaper costs
- Make it limited but create a big demand (BIG CHALLENGE)

Change of Strings

The picture might not tell the story, but the first pic shows the original strings used, which is half the width of the second version (bottom pic). I've decided to change it because the width of the original strings doesn't really match the size of the rolled up t-shirt, therefore by changing the strings to a more 'weighty' version, it complements well with the packaging method, and definitely adds to the Raw factor I want with the overall look.

Emailing fashion bloggers

I have quite a few of tees through facebook, forums and shops, however I feel its still havent got a wider awareness to the campaign. Looking back in 2009, many fashion bloggers have emerged and more a less influenced the fashion industry in certain aspects. This might be a good medium to go into. My own personal blog haven't got the recognition and traffic of these amazing bloggers, therefore I've emailed them to see if they will feature my charity tee on their blogs, the bloggers I've contacted are Susie Bubble and Hapsical. Fingers crossed !

Labels ideas

Due to the fact that these will be in stores soon and receiving some feedbacks on the lack of message on the tee. I've decided to create a form of tagging system on them.
In the first trail, I think is important to put my name or brand, which is noble pauper (an alias I've been using in my personal blog), the message (We Shall Love Again), the charity and finally my own website, so people can follow the progress of the charity relief.
In this first version, I've tried juggle the text around and I think this layout works best. However, by printing on paper, that will cost more towards the project, and at the same time, I want everything to be more 'raw' and less polished due to the nature of the project.

Labelling: Final

My second version is much more 'refined' and more suitable to the aesthetic that I want to achieve. Although it does take a longer time to make, but I feel the result is good and make people aware that I really put time and effort into this project. In addiction to the information mentioned in the previous post, I've also added the size of the tee, to avoid confusion while doing stock checking and it is something the shops need.

Packaging

For the packaging, I'm keeping to the method like before, the addition is only the tags which will be tied under the knot. I really like the look of the final product, as is simple and different to the typical packaging methods.

Workshop 5/2/2010