PROCESS before assessment

So far, 100 T-shirts have been sold. The news of the Charity Tee are all over the internet, fashion forums, and also about 30 have been sold through shops in London. Some are also shipped to countries like Germany, Singapore, Hong Kong, New York and Malaysia.

At the moment, I can say it has impacted the world, however how can I improve on this? Shall I make more? or build upon the campaign? The result amount I've raised was just over £500, which is something I'm really pleased about. Lets see how I can take this forward in the near future.

Google Ranking

Was just checking google to see if my Haiti Charity Tee will pop up. To my surprise, it ranked 5th in all the thousands of results. I think it might have been 1st or 2nd if I check maybe 3 weeks ago, as three of the links/projects were started after my project. Nevertheless, I am extremely happy about how close it is to the top of a google search page.

Haiti Tee featured on queeried

Through my facebook page for the Haiti Tee, Michelle Penny contacted me through the wall about posting my tee on her website. Therefore I directed myself to her website, and saw pictures of the Haiti Tees and a rather kind description:

Sometimes you can think that compassion and love in the world has died but when you see people come together to help people they don’t even know following the earthquake in Haiti it really does restore your faith in humankind.

And that help has come in so many different formats – the Hope For Haiti concert being one of the biggest, alongside the Haiti Everybody Hurts single in the UK and the We Are The World 25 track in the US.

But there are also some incredible things being done at grassroots levels, such as the “We Shall Love Again” t-shirt produced by Edward Chiu. Simple but very effective, these tees feature a simple image of a brick wall with the words “We shall love again” written across it and are currently being sold for £10 each with ALL profits going directly to the Red Cross Haiti Earthquake Appeal.

Read more: http://www.queeried.co.uk/charity-haiti-tee/#ixzz0gPC3GrjR

Available to buy in a range of stores across London, including Wholesome in Shoreditch and no-one in Kingsland Road, this tee can also be ordered internationally by getting in touch with Edward Chiu direct.

Power of the internet

The news of my Haiti Charity kinda exploded in the internet. I wasn't wrong that 00o00's blog is popular and read worldwide, the response have been amazing. After a day, a few blogs around the globe have been re-blogging on the Haiti Charity Tee and even on Twitter.

Haiti Tee featured on 00o00

As he promised, Joseph kindly updated his blog with my pictures of my t-shirt, info and stockists of the project. I am really excited by this, as his blog is one of the most popular ones in the UK regarding mens fashion and also is read all around the globe. He did put in my email within the post, so fingers crossed that I will get some response.

00o00's description:

'we shall love again' is a strong message for the people in haiti. working through facebook and at some stores in shoreditch london, edward chiu self initiated this project to produce charity tees for the Haiti Earthquake Appeal. to date he has sold over 75 tees in two weeks. the tees cost £10 each and all profits will go straight to the Red Cross Haiti Earthquake Appeal.

for those in london, the t-shirt is available at:

Wholesome
47 Rivington Street
Shoreditch
London
EC2A 3QB
T: 0207 7292 899

no-one
1 Kingsland Road
London
E2 8AA

for those overseas and keen on this t-shirt, you can email edward here. it's a simple t-shirt and doesn't cost the earth. i really applaud his efforts in doing so. fashion for a good cause, we love.

Emailing fashion bloggers PART 2

In the second attempt to get attention from known fashion bloggers, I've decided to contact the man behind 00o00. He is one of the popular menswear blogger out there, therefore is worth a try.
To my surprise, I received an email an hour later saying that he will post it tomorrow morning, which will include his view, the info on the tee, pictures and even posting my contacting details on his blog so people overseas would beable to contact me regarding the tee.
I really appreciate his effort into helping me, and I look forward to his post on the blog.

Emailing fashion bloggers

I have quite a few of tees through facebook, forums and shops, however I feel its still havent got a wider awareness to the campaign. Looking back in 2009, many fashion bloggers have emerged and more a less influenced the fashion industry in certain aspects. This might be a good medium to go into. My own personal blog haven't got the recognition and traffic of these amazing bloggers, therefore I've emailed them to see if they will feature my charity tee on their blogs, the bloggers I've contacted are Susie Bubble and Hapsical. Fingers crossed !