Haiti Charity Tee - BAPE x Gene Krell

Description:
A BATHING APE has created this t-shirt alongside fashion director Gene Krell (of Vogue Japan/GQ Japan) as a fundraising campaign for the people of Haiti. The white t-shirt features a front print with a map of Haiti and the sun. The back features the quote “The Sun Will Shine Again On The People of Haiti… One Love”. The t-shirt is available through BapeLand.

Haiti Charity Tee - Vivienne Westwood

Description:
Vivienne Westwood has designed a limited edition t-shirt in collaboration with Fashion For Relief which will be unveiled at the Fashion for Relief show to be held on 18 February in London. The t-shirt will be sold exclusively at the show as well as on www.viviennewestwoodonline.co.uk and in the Vivienne Westwood Conduit Street and World's End stores. It is a fact that women and girls are particularly vulnerable in emergency and crisis situations and are frequently neglected during initial efforts to provide food, water and shelter. Late this January a UN report stated that in Haiti 240,000 pregnant and lactating women will require nutritional support. Proceeds from the sales of the Vivienne Westwood designed t-shirt will go to The White Ribbon Alliance which supports the health needs and rights of women and girls around the world, with special focus on its partners in Haiti at this time who are helping to rebuild the healthcare system for mothers and babies.

The volunteer mappers who helped Haiti

http://news.bbc.co.uk/1/hi/magazine/8517057.stm

Haiti Charity Tee - Blink 182

Description:
Blink 182 are reaching out to help Haitians in the wake of Tuesday’s devastating 7.0 scale earthquake. The band has released an exclusive Haiti Charity T-shirt, with 100% proceeds from sales going to the Red Cross. It is a classic, fun and cartoony piece of Blink 182 merchandise and it is going to a good cause so go and grab one!

London METRO

While flicking through the Metro this morning, I saw the contacts info of the newsletter. It quickly got to me that why I haven't contacted any newspaper or bigger mediums yet. Therefore I emailed them straight away with the contents and info on the Charity. Again, is a long shot, but is worth trying anyway!

Fashion Bloggers

2009 was definitely a year for fashion bloggers. This recent article presents a Panel Discussion featuring some of the most well known bloggers around the globe. It is a really interesting read and although I didn't get a reply to the previous emails that were sent out to some of the bloggers, I feel I should keep trying to maybe more or even through bigger mediums.

More info here.

Change of Strings

The picture might not tell the story, but the first pic shows the original strings used, which is half the width of the second version (bottom pic). I've decided to change it because the width of the original strings doesn't really match the size of the rolled up t-shirt, therefore by changing the strings to a more 'weighty' version, it complements well with the packaging method, and definitely adds to the Raw factor I want with the overall look.

Haiti Charity Effort - Cultureshoq x ASICS GEL LYTE III 1 of 1 Sample Auction for Haiti Relief

Description:
An integral part of the Trilogy pack which was unveiled last year, Ronnie Fieg is auctioning off the following Cultureshoq x ASICS GEL LYTE III 1 of 1 unreleased sample to help the Haiti relief efforts. 100% of all proceeds from the eBay Auction will be presented to Wyclef Jean’s Yele Haiti Foundation. The auction runs from now until January 19th, 2010.

Emailing fashion bloggers

I have quite a few of tees through facebook, forums and shops, however I feel its still havent got a wider awareness to the campaign. Looking back in 2009, many fashion bloggers have emerged and more a less influenced the fashion industry in certain aspects. This might be a good medium to go into. My own personal blog haven't got the recognition and traffic of these amazing bloggers, therefore I've emailed them to see if they will feature my charity tee on their blogs, the bloggers I've contacted are Susie Bubble and Hapsical. Fingers crossed !

Haity Charity Tee - OBEY “Haiti” Charity T-Shirt and Prints

Description:
Studio Number One’s Cleon Peterson, Casey Ryder and Shepard Fairey have joined together to create an iconic Haiti image from a photograph by Tao Ruspoll. The project was created for Artists for Peace and Justice with all profits generated from the sales directly going to the Haiti relief effort. T-shirts and tank tops bearing the print will be available soon, but for now you can get yourself the signed Haiti Relief prints over at Obey for the price of $50 USD.

Haiti Charity Tee - Wyclef Jean x Play Cloths “Haiti Relief Effort”

Description:
So starting today, Friday January 15th @ 3pm EST, Play Cloths will release a signature Jack logo t-shirt designed for the Haiti Relief Effort. 100% OF THE PROCEEDS WILL BE DONATED to the YELE HAITI EARTHQUAKE FUND, which is an organization supported by Wyclef Jean. In order to send the donation as fast as they can, the Haitian Jack t-shirt will only be on sale from Friday January 15th to Friday January 22nd (one week only).

Labels ideas

Due to the fact that these will be in stores soon and receiving some feedbacks on the lack of message on the tee. I've decided to create a form of tagging system on them.
In the first trail, I think is important to put my name or brand, which is noble pauper (an alias I've been using in my personal blog), the message (We Shall Love Again), the charity and finally my own website, so people can follow the progress of the charity relief.
In this first version, I've tried juggle the text around and I think this layout works best. However, by printing on paper, that will cost more towards the project, and at the same time, I want everything to be more 'raw' and less polished due to the nature of the project.

Labelling: Final

My second version is much more 'refined' and more suitable to the aesthetic that I want to achieve. Although it does take a longer time to make, but I feel the result is good and make people aware that I really put time and effort into this project. In addiction to the information mentioned in the previous post, I've also added the size of the tee, to avoid confusion while doing stock checking and it is something the shops need.

Helping Haiti Everybody Hurts Documentary

This is the reason why I'm doing this project.

Why You Haven’t Donated to Haiti Yet?

Came across this while researching on how & why people give money to charity, as I want to know the best ways to approach them apart from just facebook. Here are some of the key texts:

We give when it can help us directly. Some giving is quite self-centered. Alumni giving, to take one example, has been found to correlate in size and frequency to a less-than-shocking variable: the age of one’s child and the likelihood of his or her applying to the school in question.

We give when it can help us indirectly, by raising our social status — helping us appear wealthy or generous. In another study on alumni giving, Yale economist Dan Karlan found (in a paper delightfully titled, “Hey Look at Me”) that individuals were more likely to give when offered public recognition in a newsletter and that they were more likely to donate at a higher level if informed that donors would be separated into giving “circles” based on the amount given. While we may not want to believe that we donate to charity for recognition and social status, empirical research has found that anonymous donations are exceedingly rare (perhaps as low as 1% of all donations) — even though they’re eligible for the same tax treatment as other donations.

We give to feel good. One way we know this is indirectly: by the fact that people seem to give to charity with little to no regard for the effectiveness of their donations. We also have some direct evidence: Recent brain imaging studies have shed light on the theory that we get a “warm glow” from giving to charity. In one specific study, giving money to a food bank activated some of the same brain areas activated by rewards such as receiving food or money.

We give to alleviate guilt and repair our self-image. In a recent column I discussed how when people focused on good things about themselves, they felt less need to engage in good deeds, such as donating to charity. Well, the flip side of that same experiment — where people wrote positive or negative essays about themselves and then were asked to donate up to $10 to a charity of their choice — is that the people who focused on the bad things about themselves donated five times more than those who wrote about their positive traits. As the study’s authors put it, “when moral identity is threatened, moral behavior is a means to regain some lost self-worth.”

We give when it can increase our odds with the opposite sex. In another experiment, by University of Chicago economist John List, a team tested the effectiveness of various door-to-door fundraising techniques. One technique that had tremendous success: turning up the hotness of the woman who asked for money (“a one-standard deviation increase in physical attractiveness,” in scientific lingo). This increased average donations by 50% to 135%. As the paper delicately puts it: “This result is largely driven by increased participation rates among households where a male answered the door.”

Thoughts: All the factors mentioned above is very true. However, it doesn't relate to my method of giving to charity, which is to sell T-shirts. On the other hand, I've noticed people's feedback tend to be: I am getting something when I give this £10. Therefore is not that they are giving for nothing, but they are giving because they can get something back.

For more info here.

Contacting shops

Upon selling the tees to friend and family, I decided the next step is to extend to a wider network. While working as an Editor at Hypebeast.com, it gave me a lot of opportunities to meet other people and gained a lot of contacts through the fashion industry. Therefore I've contacted a few shops to see if its possible to sell my charity tees at their locations.

After sending over some emails, I've got replies from two different shop, who are unique in their own ways. No-one is an independent shop stocking local designer products and also more well known brands like Transporter and Opening Ceremony. Wholesome is a streetwear store just opened around the Shoreditch area. Above inserts are the conversation we had in regarding the tees. And the good news is, they will be stocking my design for the Haiti relief.

Second Order

Due to popular demand through facebook, I have ordered the second batch in the matter of days. For some reason, this order was a little bit cheaper than the last. I have been running through a few problems with Vistaprint recently, as sometimes their offers can disappear randomly. However, is positive that I've managed to get hold of the order again (£2.50 per tee) which means more money to the charity (Red Cross Haiti Earthquake Relief.

First Order

Through a quick research on the internet, I've found Vistaprint has the best offer for multiple T-shirts order. Therefore I went ahead and order the batch. Because I want to make sure all the tees will be sold. As a result, I asked all the people who joined the group to specify their size.

In this first batch, I ordered three size L, five size M and 17 size S. This will make sure I will sell out the first batch, saving over ordering in articular sizes.

We Shall Love Again

A little background on the graphics I've used: While browsing through Google Map trying to find a parking space, I came across this lovely message randomly. And this is the exact image I chose for this project, as the message speaks out really well about the cause.

SOLD OUT !

After 3 days since I began to sell the tees (upon ordering from the manufacture), I've managed to sell all the 25 tees at one go. I'm really grateful to all the people who have bought the tee and this led me to think it could become my project matter as its been so successful.