PROCESS before assessment

So far, 100 T-shirts have been sold. The news of the Charity Tee are all over the internet, fashion forums, and also about 30 have been sold through shops in London. Some are also shipped to countries like Germany, Singapore, Hong Kong, New York and Malaysia.

At the moment, I can say it has impacted the world, however how can I improve on this? Shall I make more? or build upon the campaign? The result amount I've raised was just over £500, which is something I'm really pleased about. Lets see how I can take this forward in the near future.

Dropping off extra stock

The initial batch of Charity T-Shirts were sold out in the space of a few days at the Wholesome store. As posted earlier, Kyle from Wholesome have contacted me on extra stock, therefore more were made and dropped off today, a total of 10 T-shirts. Is good to see its selling well through a store medium.

Third Order

Due to the extra stock request of Kyle from Wholesome and through the sales in the forum, I have ordered the thrid batch of 25 for the Haiti Project. The amount is still the same of roughly £94. Need to wait around a week for this batch to arrive.

Blog post by Wholesome

After dropping off the batch of tees to Wholesome, Kyle kindly blog on the shops website regarding to the tee. This definitely helps the Tee to get a wider audience through other channels through the web.

Selling at no-one

As of today, the 'We Shall Love Again' charity for Red Cross Haiti Earthquake Appeal will be on sale at no-one around the Shoreditch area. Shop owner, Che has been really supportive on this project, and I'm glad the tees are now stocked at their store. More info below:

no-one

1 Kingsland Road

London

E2 8AA

Selling at Wholesome

The second store that will be stocking the Charity tees is Wholesome, again in the Shoreditch area. Met the guys of this store while working for Hypebeast, was a pleasure to know them, and they're also very supportive to the cause. Address of the store is listed below:

Wholesome

47 Rivington Street

Shoreditch

London

EC2A 3QB

T: 02077292899

Shop fronts

These are the two shops that will be stocking the charity tees. As I mentioned before, their audience is really diverse, one is street and one is more conventional. I'm very happy with the replies I got from them, and they seemed to be really supportive to the cause.

Contacting shops

Upon selling the tees to friend and family, I decided the next step is to extend to a wider network. While working as an Editor at Hypebeast.com, it gave me a lot of opportunities to meet other people and gained a lot of contacts through the fashion industry. Therefore I've contacted a few shops to see if its possible to sell my charity tees at their locations.

After sending over some emails, I've got replies from two different shop, who are unique in their own ways. No-one is an independent shop stocking local designer products and also more well known brands like Transporter and Opening Ceremony. Wholesome is a streetwear store just opened around the Shoreditch area. Above inserts are the conversation we had in regarding the tees. And the good news is, they will be stocking my design for the Haiti relief.